We started with a very small idea.

Support shouldn’t take over the bed

A full-body pillow can be a wonderful thing. It can also push your partner to the spare room, trap you in one position and make every trip to the bathroom a wrestling match.

Pobopobo was designed around a different question: what is the smallest amount of pillow that still gives a pregnant body the support it needs? The answer turned out to be a curved, adjustable shape that sits exactly where your bump, back and knees meet the mattress.

Designed for the way Australians sleep

Australian bedrooms are not getting bigger, and neither are our beds. We sized Pobopobo at 65 × 42 cm — close to a small cushion — so it fits a queen or double bed without a negotiation. The corduroy face is there for warm nights; the faux fur reverse is there for the nights you want to be cosseted.

One product, made properly

We would rather make one pillow well than a catalogue of things that are almost right. Every Pobopobo has a hidden zip, a two-way velcro gap that adjusts from 2 cm to 21 cm, high-rebound filling and a laundry bag so the whole thing can go in the wash.

It comes with a 180-night sleep guarantee because pregnancy is long enough to be sure about a pillow. If it isn’t right, we will make it right.